Visual Watermark is a simple, intuitive and helpful watermark application operative on Windows and Mac, which lets you insert a watermark (your own or selected from templates offered by the program) to all pictures and audiovisual materials that you want to protect with your signature. What is a watermark? It is a half-transparent “sticker”, for instance a text added to a photo, your signature, your brand logo or the name of it placed on the initial image or a video – not too big, you don’t want to distract the attention of viewers from actual work, yet visible enough to be noticed. To put it simply, it is a way of securing your rights to the materials uploaded to the web and also a way of promoting your work and your brand since it might be considered as a free advertisement which will draw attention of your potential clients and help them memorize the name of your company. So if you wonder whether it is difficult to add a text to a photo, the answer is: no, it is one of the easiest things, provided that you use Visual Watermark software. Simply visit www.visualwatermark.com and download the program and test it for 30 days without charge. Trial version allows you to check all available features, and if you buy it and don’t like it for some reason, you’ll get a refund anyway. The application deals with a variety of sorts of image formats such as PNG, JPG, TIFF, GIF and several more, and allows you to submit photos from iPhoto. You can batch watermark an entire folder of pictures instantly, customize watermarks and protect it from automated watermark removal! You don’t need to be a professional to add a text to a photo, because the program is user-friendly, easy and entirely offline – your works are uploaded from your drive to the app and nowhere else so you don’t have to worry that some of your materials might get leaked and misused. Visual Watermark is a fun, cheap and quick way to secure your photos that you can do on your own whenever you need it.